Are westerners more concerned about preserving their self esteem than addressing personal weaknesses?  The University of British Columbia’s cultural psychologist Steven Heine uncovered a western trait that is relevant to all those interested in personal growth. Here’s the scoop: Heine and his colleagues recruited two groups of students-one Euro Canadian and the second Japanese- which he all gave a bogus ‘creativity’ task. The test was graded and the students were told they had done well on some parts and poorly on others.

It is what came next that was really interesting. The students were given a second, similar test and Heine secretly watched how they tackled it. It turns out that the westerners worked longer on the areas they were told they did well on while the easterners spent more time on the areas they thought they messed up.

What is the moral of the story? The easterners seemed to be happy focusing on fixing their blind spots while the westerners wanted to polish their strengths. The westerners were more concerned with preserving self-esteem than addressing their challenges. Why is that? It could be from society, media or general cultural differences. But just imagine if we in the west could check our egos and see the opportunity in challenges. It would help us to become more well rounded, free from perceived limitations and more comfortable in our own skin!

Perhaps many westerners have not seen or experienced the benefit that comes from facing challenges. Maybe if they did, they would look at it differently. As a Coach I help people look at their blind spots so they can live happier and more fulfilling lives. After reading this study it seems that those clients are a rare breed- full of courage and optimism.

Having navigated through my own share of blind spots, I recognize the importance of having a strong support group. When moving through unchartered territory it can be scary and overwhelming. I am a strong advocate for reaching out to others and building strength through community support. Sometimes we can’t do it alone. Asking for help is a sign of strength and courage and so is facing our challenges. So don’t be fooled by a culture that says it’s better to preserve your ego than face your weaknesses. It’s exactly the opposite.

I’m curious if anyone relates to the findings of this study. I know that with my work, I often put off the things I’m not great at and focus most of the time on tasks that I do well on. Does anyone else also find that to be true?

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